The Tesco Club-Card Frock!

The Tesco Club Card frock was originally created for the Gay Pride celebrations held at Victoria Park, London in 1995 where the Goddess was appearing alongside many of her colleagues and doyennes of the drag circuit. Inspiration for the Club Card Frock came from the dress worn by costume designer Lizzy Gardiner at the 1995 Oscars. Made entirely from Gold American Express cards, Lizzy wore the dress when she went to collect the Oscar for best costumes designed for the international global phenomenon, ‘Priscilla, Queen of the Desert’.

Rumour has it that whilst filming Priscilla, a dress made out of credit cards was rejected by all the major credit card companies (one can only presume this was because of the content matter of the film). Not to be beaten, costume designers Tim Chappel and Lizzy gardiner popped into K-Mart in Warringah Mall and purchased several pairs of thongs (flip-flops) to make the now (in) famous thong dress. With the film such an international hit and with a coveted Oscar nomination, one can only presume that all the major credit card companies were literally 'bending over backwards' to accommodate Miss Gardiner for the ceremony. Publicity like that was priceless; American Express was the credit card company finally chosen, publicly associating themselves with Priscilla. One can only assume all the others were ceremoniously rejected, one by one!

Deciding to go from the sublime to the ridiculous whilst aided and abetted by her guru Mad Margaret, The Goddess had very little trouble in persuading Tesco’s to supply her with the much coveted supply of club-cards. They understood the power of the pink pound; all they requested in return was a photo for their in-house magazine. This was duly supplied, and for the summer of 1995, The Goddess became this blue plastic club-card clad, walking, talking, singing advertisement for Tesco’s. She never shopped at Sainsbury’s again and was able to collect thousands of extra club-card points for her troubles, allowing her to indulge herself in her favourite cosmetics range, Rimmel!